Portfolio

Driving dynamic digital content

Krytox™ wanted to enhance its thought leadership presence as a leading industrial lubricant in the automotive industry. We developed a range of content assets, including those for traffic generation (banners, ads, emails, infographics, animations, case studies, etc.) and gated content for lead generation (white papers, eBook).

“We approached Contentim with the goal of redesigning the digital strategy of the business. Zoltan and his team prepared a comprehensive digital marketing plan covering all the aspects of demand creation and the sales funnel, working off existing pieces of literature but also creating new documents to use, thus greatly enhancing our messaging. Not only that, his team accepted to coordinate and integrate their activities with those of our channel partners, which play a key role in generating new business and driving sales. Overall it was a great experience coupled with great results.”

Gustavo Lozano,

Global Marketing Manager Fluoroplastics at The Chemours Company

A winning collaboration

When O-I, a leading glass packaging manufacturer wanted to raise awareness about its innovative new bottle engraving and digital printing solution amongst French wine producers, as a lead agency, we onboarded and collaborated with a French media agency Vitisphere, to develop a design contest platform. The O-I : EXPRESSIONS l’Été en rosé campaign went on to win an award at MediaPro 2020 plus exceeded the number of targeted leads by 23%.

“We worked closely with Contentim, the lead content agency. First of all, their creative concept was impactful and our media and digital capabilities fit in very well. They provided us with the necessary information, they were responsive and a very good partner to work with. We were in daily contact and the responsiveness and attention to details of the team at Contentim were really helpful to make this campaign a success for the client and for us.”

Muriel Bottati,
Digital project manager, Vitisphere

Cool content, hot campaign

Chemours wanted to convey an important message around refrigerant gas flammability and risk in a compelling educational video for their customers but also drive the benefits of their Opteon™ brand in terms of safety, cost and sustainability. We drove the process from storyline conception, script development, filming, production and the final edit.

Our team also developed the traffic generation campaign across trade publications, email, social media and landing pages to drive registration to watch the video which generated multiple hundreds of leads already in the first week.

“Contentim supported us in the creation of a digital communication campaign for our Opteon™ Refrigerants brand by successfully translating complex technical value proposition into simple messages through video, animations, infographics and drip marketing messages.
Responsiveness, can-do attitude and flexibility characterized the cooperation from day one, which greatly helped to jointly overcome challenges and to dynamically and creatively include new impactful solutions.
This project confirmed Zoltan and Contentim reputation of valuable, reliable and professional partners.”

Pietro Sonza Reorda,
Regional Marketing Manager, Chemours Fluorochemical EMEA

CONNECTING THE FUTURE

A leading engineering, design and manufacturing organization, Cavotec commissioned us to modernize their corporate video for a key investor event using existing clips and images. Using animation and strong storytelling principles, the video was well-received by the audience plus we subsequently converted it into a teaser to drive awareness on social media.
“We particularly appreciated Contentim’s availability on short notice as well as the quick turn-around time. Even after the work was done according to the brief, Contentim flexibly handled the 1 or 2 extra rounds of tweaks. In addition, we consider the investment required from Contentim matched the top-notch quality of the final work delivered on-time and on-budget. Their experience in B2B content creation and project management was very helpful so we always felt that our project was in good hands.”

Memed Uzel,
Chief Commercial Officer, Cavotec Group

TAKING THE LEAD IN DIGITAL

While working with DuPont Nomex®, we led a project to enhance their customer experience to grow engagement and lead generation. We also developed a new digital platform with an advanced analytics framework, integrated marketing automation and a website and CRM system. The platform in its first year exceeded the number of leads targeted by 55%.
“Zoltan led a project to enhance the digital capabilities of our Nomex® Thermal Apparel business. The strategy focused on developing an enhanced end user experience in a complex B2B value chain for EMEA.

“The project introduced some new capabilities, including content marketing, new digital marketing channels and campaigns, new digital platforms integrated with marketing automation and a new CRM system with an advanced analytics framework.
In spite of resource constraints and time pressure, Zoltan delivered on the objectives and led the team to success. Always focused on the customers and value creation, he demonstrated strong project and change management skills while navigating through uncertainties. As a result, our business has a much better digital marketing position when it comes to generating leads and driving growth.“

Kelly Reichert
Global Marketing Manager
DuPont Nomex® Thermal Apparel

A TASTE OF WHAT DIGITAL CAN DO

We collected B2B and B2B2C market insights via digital market research in the UK, Italy, Germany, the Kingdom of Saudi Arabia and the UAE. The client used the new insights to develop and launch new food ingredients.
“We worked with Contentim to validate some new product concepts in major Western European markets. It was really a good experience, a team easy to work with, structured, responsive and proactive, with on time delivery! The Contentim team members are all experienced in their fields of expertise, which was of great help.“

Leonardo A. R. Anselmi
Strategic Segment Marketing Manager, EMEA
DuPont Nutritional and Health

MAKING CONTENT COUNT

In order to increase brand awareness and generate leads within a niche target audience, we developed a web-application, an online calculator tool which helped the customer to calculate product charge sizes in coolers, making the tedious calculations easier and faster.

INNOVATING FOR SAFETY

We developed a dynamic digital content campaign, across web, social media and email for a world-class operations management consulting firm to support the launch of their new service related to innovative safety technologies. Using highly engaging content such as infographics and animation, the goal was to generate awareness, explain what the new service was about and start to generate leads.

THE STRENGTH OF DIGITAL CONTENT

We had the privilege of telling the story of one of the most advanced and strongest technical fibres in the world. We produced an infographic and then animated it to make the Kevlar® story more engaging and easier to understand.
“While working with Contentim, I appreciated the combination of consultancy and creative digital marketing services they offered. Contentim developed and delivered a customer journey workshop through which we engaged our global sales team members for the purpose of enhancing our digital marketing strategies and making our brand presence more relevant for our audiences.

The result was a clear journey map according to personas with touch points and content ideas through the journey phases, providing us valuable insight for our digital strategies.

Contentim also built an infographic and animated infographic for Kevlar® gloves, demonstrating the ability to understand the complex technical value proposition of our business and converting that into a simple and dynamic story, relevant and appealing for our target audience. Easy to work with, responsive and fast, with a focus on content and results.”

Carol O’Brien
Head of Marketing Communications
EMEA, Aramids, Dow-DuPont

THE VALUABLE B2B EXPERIENCE

We have worked on a range of projects from digital strategy (customer journey mapping, persona, content development, campaign concept and ideas, etc.) for several brands of Chemours: Teflon™ industrial coatings in the offshore oil and gas industry, Viton™ hoses, etc. We brought in strategic perspective and execution focus.
“Contentim helped us to develop a range of animated videos to illustrate complex value propositions for some of our key brands. The hands-on industry experience and business-minded thinking of Contentim is a great asset.

They not only understood the brief very quickly but also saved substantial time for us by directly talking to our technical colleagues to collect and crystallize content from complex product leaflets. They always demonstrated flexibility with regard to changes and new requests, still delivering on time. It has been great working together!“

Lene Stosic
Marketing Communication and Digital Leader
EMEA, Chemours

FRAMING CONTENT STRATEGIES

The client, a leading food ingredient manufacturer, wanted to improve its understanding about how their customers in India make purchasing decisions – more specifically, what are the personas and their decision-making process steps. We ran a workshop in Mumbai, India for their combined sales and marketing teams.

“We wanted to do a customer journey mapping workshop to build up our digital marketing roadmap in a fast-growing market but didn’t have enough practice in this methodology. Zoltan provided us templates, guidance, support and ran the session with us with great success. We have now concrete, prioritized actions to convert customers — already showing results.”

A senior manager,
Digital Commerce Solutions
from a leading B2B Swiss food ingredient manufacturer

Case

Studies

BRAND AWARENESS AND LEAD GENERATION CONTENT CREATION FOR THE AUTOMOTIVE MARKET

The challenge: reach and engage design engineers in the automotive industry to boost brand awareness and to create thought leadership positioning of a premium industrial lubricant.

The task: we developed a content calendar, created content from historic raw content and implemented it during a one-year campaign. We supported the collaboration with channel partners as multipliers and prepared a range of thought leadership assets, including eBooks, whitepapers, infographics, animated infographics, and newsletters (in multiple languages). We also designed and created an interactive dashboard to track campaign KPIs.

The result: “An impressive lead flow,” where both the client and the value chain partners saw their number of leads multiplied from the previous year. In addition to this, as the client empowered its presence and visibility via more digital content, it also enhanced its relationship with the distributors. We designed a campaign dashboard to track a range of KPIs (lead generation funnel steps, etc.), making it easy for the client to overview and share campaign results.

B2B(2C) CAMPAIGN AND CONTENT DEVELOPMENT FOR A LEADING GLASS PACKAGING MANUFACTURER

The challenge: Introduce an innovative glass bottle design technology (color and relief digital printing) of a leading global glass packaging manufacturer. Our objective was to raise awareness and generate leads amongst French rosé wine producers.

The task: As the lead agency, we developed the campaign concept for an online design contest, aimed at young designers. In the second phase of the campaign, we activated the wineries and the general public to vote on their favorite bottle design. We came up with the campaign idea; we planned the media campaign, developed the key visual and created a range of content assets for the traffic generation and lead generation campaign.

The result: The campaign raised the awareness of the innovation amongst young designers and the wineries. It exceeded the number of targeted leads by +23% (leading KPI)

Our passion and experience in B2B – translating into faster delivery and increased leads for Opteon™

The challenge: Opteon™, a leading, new-generation refrigerant gases with low global warming potential, asked us to develop an awareness campaign. The goal was to educate two different market segments about sensitive risks in their industry plus drive quality and relevant leads to the business.

The task: the objectives were ambitious; we were assigned to develop two versions of the education film aimed at two different market segments, in a highly regulated industry, with a particularly sensitive message. The campaign involved organizing a 2-day shoot, sourcing experts and technical specialists for live-action sequences with refrigeration equipment, flammable materials and interviews. While orchestrating an international production team, we had to respect rigorous safety rules, tight timelines and changing travel restrictions due to the prevailing pandemic conditions.

The result: during the two months post-shooting, we added animations and delivered the final edits on the educational video plus produced and translated the complete range of content assets – 65 assets in total. We produced two versions of the training video, teaser videos, ads, banners, GIFs, trade media articles, social media assets, in 5 languages. All signed off by multi-country marketing and legal teams.

We achieved this with agile project management and thanks to a highly responsive client with consistent, effective communication, and a dedicated agency team.

As a result, the campaign delivered a record number of new leads for the business. Plus, the educational video provides the sales team with a powerful new asset to use with clients to make a case for their product while speaking to customers.

The client is open to providing direct references about our work; please contact us  for more information.