Services
CONTENT STRATEGY AND B2B CAMPAIGN DEVELOPMENT
We use data-backed research to define the target personas and decision-making journeys, supporting the business to prioritize what is needed to effectively connect with the right audience with the right message. We use these insights to create strategic campaigns and creative content which drives relevant action and generates quality leads.
CONTENT SOURCING, MAPPING AND PLANNING
B2B organizations have powerful stories to tell their audiences and potential clients, about products, services, values, capabilities, value chain partnerships and achievements. But it is often a challenge to turn these stories into a constant flow of high-quality content for your communication channels, with consistent, tailored messaging plus a clear call-to-action. Our team increase your marketing capabilities by quickly putting these stories to work for your business – mapping, sourcing and planning content that counts.
CONTENT PRODUCTION
Looking for content that builds your brand, creates thought leadership and generates leads? We develop campaign ideas and concepts, key visuals, technical copy in multiple languages for free and gated content, design infographics, white papers, eBooks and more. Everything we do engages your customers and differentiates you from the competition.
CONTENT INNOVATION
In highly specialized and technical industries cutting through to customers with your value proposition can be a challenge.
We leverage new technologies such as augmented and virtual reality to strengthen communication and speed up customer purchase decisions.
We use an intelligent programmatic platform to target your prospects with professional and relevant content, where they would not usually see it.
Our B2B influencer programme uses tried and tested methodology to match your campaign with powerful voices in your industry, unlocking new audiences.
CONTENT DISTRIBUTION
In B2B online marketing, target markets are often very niche, and getting your content in front of the right audience is a challenge. We specialize in strategically publishing and targeting content across social media channels (LinkedIn, Twitter and Facebook) and also through the use of influencers.
MEASUREMENT
Content development is an important investment. We help you measure the impact and turn data from your analytics platforms into actionable insights.
