BRAND AWARENESS AND LEAD GENERATION CONTENT CREATION FOR THE AUTOMOTIVE MARKET
he challenge: reach and engage design engineers in the automotive industry to boost brand awareness and to create thought leadership positioning of a premium industrial lubricant.
The task: we developed a content calendar, created content from historic raw content and implemented it during a one-year campaign. We supported the collaboration with channel partners as multipliers and prepared a range of thought leadership assets, including eBooks, whitepapers, infographics, animated infographics, and newsletters (in multiple languages). We also designed and created an interactive dashboard to track campaign KPIs.
The result: “An impressive lead flow,” where both the client and the value chain partners saw their number of leads multiplied from the previous year. In addition to this, as the client empowered its presence and visibility via more digital content, it also enhanced its relationship with the distributors. We designed a campaign dashboard to track a range of KPIs (lead generation funnel steps, etc.), making it easy for the client to overview and share campaign results.