B2B(2C) CAMPAIGN AND CONTENT DEVELOPMENT FOR A LEADING GLASS PACKAGING MANUFACTURER
The challenge: Introduce an innovative glass bottle design technology (color and relief digital printing) of a leading global glass packaging manufacturer. Our objective was to raise awareness and generate leads amongst French rosé wine producers.
The task: As the lead agency, we developed the campaign concept for an online design contest, aimed at young designers. In the second phase of the campaign, we activated the wineries and the general public to vote on their favorite bottle design. We came up with the campaign idea; we planned the media campaign, developed the key visual and created a range of content assets for the traffic generation and lead generation campaign.
The result: The campaign raised the awareness of the innovation amongst young designers and the wineries. It exceeded the number of targeted leads by +23% (leading KPI)