B2B(2C) CAMPAIGN AND CONTENT DEVELOPMENT FOR A LEADING GLASS PACKAGING MANUFACTURER

The challenge: Introduce an innovative glass bottle design technology (color and relief digital printing) of a leading global glass packaging manufacturer. Our objective was to raise awareness and generate leads amongst French rosé wine producers.

The task: As the lead agency, we developed the campaign concept for an online design contest, aimed at young designers. In the second phase of the campaign, we activated the wineries and the general public to vote on their favorite bottle design. We came up with the campaign idea; we planned the media campaign, developed the key visual and created a range of content assets for the traffic generation and lead generation campaign.

The result: The campaign raised the awareness of the innovation amongst young designers and the wineries. It exceeded the number of targeted leads by +23% (leading KPI)

When O-I, a leading glass packaging manufacturer wanted to raise awareness about its innovative new bottle engraving and digital printing solution amongst French wine producers, as a lead agency, we onboarded and collaborated with a French media agency Vitisphere, to develop a design contest platform. The O-I : EXPRESSIONS l’Été en rosé campaign went on to win an award at MediaPro 2020 plus exceeded the number of targeted leads by 23%.

“We worked closely with Contentim, the lead content agency. First of all, their creative concept was impactful and our media and digital capabilities fit in very well. They provided us with the necessary information, they were responsive and a very good partner to work with. We were in daily contact and the responsiveness and attention to details of the team at Contentim were really helpful to make this campaign a success for the client and for us.“

Muriel Bottati
Digital project manager
Vitisphere