Our passion and experience in B2B – translating into faster delivery and increased leads for Opteon™

The challenge: Opteon™, a leading, new-generation refrigerant gases with low global warming potential, asked us to develop an awareness campaign. The goal was to educate two different market segments about sensitive risks in their industry plus drive quality and relevant leads to the business.

The task: the objectives were ambitious; we were assigned to develop two versions of the education film aimed at two different market segments, in a highly regulated industry, with a particularly sensitive message. The campaign involved organizing a 2-day shoot, sourcing experts and technical specialists for live-action sequences with refrigeration equipment, flammable materials and interviews. While orchestrating an international production team, we had to respect rigorous safety rules, tight timelines and changing travel restrictions due to the prevailing pandemic conditions.

The result: during the two months post-shooting, we added animations and delivered the final edits on the educational video plus produced and translated the complete range of content assets – 65 assets in total. We produced two versions of the training video, teaser videos, ads, banners, GIFs, trade media articles, social media assets, in 5 languages. All signed off by multi-country marketing and legal teams.

We achieved this with agile project management and thanks to a highly responsive client with consistent, effective communication, and a dedicated agency team.

As a result, the campaign delivered a record number of new leads for the business. Plus, the educational video provides the sales team with a powerful new asset to use with clients to make a case for their product while speaking to customers.

The client is open to providing direct references about our work; please contact us  for more information.

Chemours wanted to convey an important message around refrigerant gas flammability and risk in a compelling educational video for their customers but also drive the benefits of their Opteon™ brand in terms of safety, cost and sustainability. We drove the process from storyline conception, script development, filming, production and the final edit.

Our team also developed the traffic generation campaign across trade publications, email, social media and landing pages to drive registration to watch the video which generated multiple hundreds of leads already in the first week.

“Contentim supported us in the creation of a digital communication campaign for our Opteon™ Refrigerants brand by successfully translating complex technical value proposition into simple messages through video, animations, infographics and drip marketing messages.
Responsiveness, can-do attitude and flexibility characterized the cooperation from day one, which greatly helped to jointly overcome challenges and to dynamically and creatively include new impactful solutions.
This project confirmed Zoltan and Contentim reputation of valuable, reliable and professional partners.“

Pietro Sonza Reorda
Regional Marketing Manager,
Chemours Fluorochemical EMEA