The client, a leading food ingredient manufacturer, wanted to improve its understanding about how their customers in India make purchasing decisions – more specifically, what are the personas and their decision-making process steps. We ran a workshop in Mumbai, India for their combined sales and marketing teams.
“We wanted to do a customer journey mapping workshop to build up our digital marketing roadmap in a fast-growing market but didn’t have enough practice in this methodology. Zoltan provided us templates, guidance, support and ran the session with us with great success. We have now concrete, prioritized actions to convert customers — already showing results.“
A senior manager
Digital Commerce Solutions
from a leading B2B Swiss food ingredient manufacturer