The Challenge: Address prevailing misperceptions around bio-based plastics while remaining flawlessly factual and focused, rebuilding confidence and interest among industry insiders and stakeholders.
Contentim’s Win: Striking the Right Tone. Part content strategy campaign and part PR effort, addressing misperceptions and negative press while remaining objective, accurate, and engaging requires a special blend of skills. We carefully researched and crafted infographics, PR, trade media articles, and more with integrity and precision, providing the peace of mind of a long-term strategy that stands up to scrutiny.