TAKING THE LEAD IN DIGITAL
While working with DuPont Nomex®, we led a project to enhance their customer experience to grow engagement and lead generation. We also developed a new digital platform with an advanced analytics framework, integrated marketing automation and a website and CRM system. The platform in its first year exceeded the number of leads targeted by 55%.
“Zoltan led a project to enhance the digital capabilities of our Nomex® Thermal Apparel business. The strategy focused on developing an enhanced end user experience in a complex B2B value chain for EMEA.