Three Reasons Why Big B2B Companies Hire Small Agencies

Are you in charge of regional or global B2B marketing campaigns, with lean resources? Do you aspire to generate more leads and create better awareness? This is a challenge faced by many of our customers. The task list for leanly resourced B2B marketing teams with constrained budgets never seems to shrink, neither do the objectives.

Here are a few key reasons why a small, boutique B2B content agency could be the answer.

Efficiency and speed

Big agencies have more staff and bigger budgets. From the outside looking in, it might seem they can deliver their service faster. But they also have a higher number of client relationships to manage, plus intricate internal resource management systems, policies and infrastructure. The appetite for success could depend on the success of these operations plus the agency’s culture and employee engagement.

Boutique agencies can be nimbler: responding to needs faster while still matching the big vision and perspective of major B2B companies. Major corporations already have their rules, checkpoints and approval steps, and they need an agency that can adapt to them and, with leaner organizations, get something through production quickly.


Customization

Big agencies prefer a one-size-fits-all approach.

Smaller agencies can afford to invest time and energy into a more customised approach, tailoring to the client’s specific needs. More importantly, a niche B2B agency can serve you better than a large agency catering for both big-ticket B2C and B2B clients. B2B focused teams are finely tuned to the audience, with a well-established understanding of the key industry verticals and target audiences. Copywriters, designers, creatives and strategies work closely together to incorporate their learnings from this audience into each campaign.

 

Attention and personal touch.

Smaller agencies can develop a client-agency relationship beyond a traditional one. With fewer clients and agile infrastructure, boutique agencies can pay more attention to each client. Establishing a close working relationship is not just about feeling good while working together on campaigns. It gives the boutique agency the chance to become an external execution arm of the internal team. In the critical phase of campaign execution, this close relationship keeps all executional details under control and avoids bad surprises, costly corrective steps and delays. Which, in our experience, is extremely helpful for marketing teams trying to achieve “more with less”.


Overall, specialized B2B boutique agencies can offer a more personalized service, with a deeper knowledge of the targeted industry vertical. With greater attention to the client and more flexible services, boutique agencies make content production and campaign execution faster and more cost efficient.

Would you like to learn about the benefits of working with boutique B2B content agency? Feel free to reach out zoltan.nahoczky@contentim.com