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As we gear up to celebrate International Women’s Day on March 8, it’s crucial to remember its foundational goal: advocating for women’s rights and gender equality.

This year, under the banner of “Inspire Inclusion,” the International Women’s Day call to action is clear. Inspiring others to understand what inclusivity means empowers women. Amidst global challenges, championing women’s and girls’ rights is not just about fairness but is essential for thriving economies and a sustainable planet. In this digital age, where Millennials and Gen Z women demand authenticity and diversity, crafting a message that resonates is more vital than ever.

Here are five key strategies to celebrate gender equality wins on International Women’s Day and ensure communication is authentic:

  1. Show, Don’t Just Tell

Your message needs to be potent and relevant. Are you celebrating achievements and advocating for women’s advancement? Back it up with concrete data and stories from within your organization. The digital age has no room for empty rhetoric. Detail your accomplishments and challenges with hard evidence to demonstrate genuine commitment and progress.

  1. Embrace Transparency

Honesty is your best policy. Discuss your efforts and the strides you must take toward gender equality. Initiatives like the Gender Pay Gap app, which exposes discrepancies in pay, highlight the importance of sincerity. Transparency about your journey towards equality fosters trust and showcases your organization as a faithful ally in the fight for gender equality.

International Women's Day examples of gender pay gap bot exposing organisations which do not pay fairly between genders

  1. Highlight Real Contributions

International Women’s Day is the perfect moment to spotlight the tangible achievements of women in your organization and beyond. It is a time for amplifying the joy that comes from progress. Shift the focus from mere representation to celebrating specific contributions and successes. How do these achievements align with and support your broader goals of equality within your workforce and among your clientele?

  1. Champion Inclusivity

The theme for 2024 is #InspireInclusion. A commitment to diversity means acknowledging and valuing the varied experiences of women from all walks of life. Recognize the complexity of balancing professional ambitions with cultural and familial expectations. Your communications should be a beacon of inclusivity, steering clear of stereotypes and embracing a language that reflects a deep understanding of intersectionality.

  1. Partner Strategically

An agency’s role should extend beyond content creation and execution. Your agency should be a strategic partner in producing responsible, relevant, and authentic marketing communication for awareness days such as International Women’s Day.

If navigating the complex landscape of impactful messaging seems daunting, we’re here to guide you. Let’s start the conversation on how to make your message matter – contact us.

Together, we can craft content that supports and advances your solutions and organizational values. It’s time to engage deeply, act meaningfully, and inspire change.

Claire Jones-Hughes

Claire Jones-Hughes is the Creative Director responsible for client campaign strategy and marketing communications.