While we’re busy finalizing our 2025 marcomms strategies, there is one vital thing to check. What are your plans for B2B video marketing content next year? LinkedIn has seen a 34% increase in video content uploads this year. With the introduction of LinkedIn’s portrait video feed and the ever-present need to maximize ROI, businesses must adapt their strategies to stay competitive.
Rapid, cost-effective video production presents both opportunities and challenges for B2B companies. This article explores video marketing tactics tailored for the B2B sector in 2025, focusing on maximizing existing resources and creating long-lasting, impactful content.
Leveraging Existing Content for Video
In 2025, B2B companies can maximize their video marketing efforts by repurposing existing content:
1. Transform long-form articles into short, informative video series. Break down complex topics into bite-sized, visually appealing segments that are easy to consume.
2. Convert case studies into animated success stories. Use simple graphics and data visualization to highlight key achievements and results.
Cost-Effective Video Production
With budget constraints in mind, B2B marketers can:
1. Utilize smartphone cameras and basic editing apps to create authentic, behind-the-scenes content showcasing company culture and processes.
2. Invest in a green screen setup for versatile, professional-looking videos that can be easily updated with new backgrounds.
Maximizing ROI with Evergreen Content
To ensure long-term value:
1. Create comprehensive product demos and tutorials that remain relevant for extended periods, reducing the need for frequent updates.
2. Develop thought leadership video series addressing timeless industry challenges and solutions, positioning your brand as a go-to resource.
Leveraging LinkedIn’s Portrait Video Feed for B2B
Adapting to the New Format
B2B companies can capitalize on LinkedIn’s vertical video feed by:
1. Reformatting existing horizontal videos for vertical viewing, ensuring key information remains visible in the new aspect ratio.
2. Creating quick, attention-grabbing “video elevator pitches” tailored for mobile viewing, highlighting unique selling points in under 30 seconds.
Engaging Professional Audiences
To maximize engagement on LinkedIn’s video feed:
1. Share concise industry insights and data-driven predictions, encouraging viewers to engage with comments and spark discussions.
2. Feature employee testimonials and day-in-the-life content to humanize your brand and attract potential talent.
Video marketing promises to be a tactical winner for B2B success in 2025. Contact us to discuss your needs and see how we upgraded our clients’ video marketing game this year.
References
[1] https://www.visualfizz.com/blog/guide-to-b2b-content-marketing-2025/
[2] https://contentmarketinginstitute.com/articles/b2b-content-marketing-trends-research/
[3] https://futureofmarketinginstitute.com/linkedins-latest-feature-is-all-about-vertical-video-are-you-ready-for-it/
[4] https://zelios.agency/why-linkedin-videos-are-a-game-changer-for-b2b-marketing/
[5] https://www.leadfeeder.com/blog/b2b-lead-generation-strategies-and-tactics/
[6] https://www.invespcro.com/blog/video-marketing-trends/
[7] https://www.linkedin.com/business/marketing/blog/content-marketing/13-top-tips-for-compelling-b2b-video-content-on-linkedin
[8] https://willfrancis.com/linkedin-vertical-video-a-straightforward-guide/
[9] https://www.loomly.com/blog/linkedin-video
