Building a
scalable European
growth engine
CASE STUDY
2-year European market expansion program
CASE STUDY
THE CLIENT
iRhythm is a fast-growing MedTech company pioneering wearable cardiac monitoring technology. After establishing a strong presence in the US, the company set out to expand into Europe, a market defined by regulatory complexity and diverse stakeholder expectations.
The Challenge
Expanding into Europe required more than localization.
It demanded a fundamental rethinking of how iRhythm’s value was communicated, adapting clinical claims, navigating regulatory requirements and building trust with healthcare professionals and procurement stakeholders across multiple markets.
WHAT WE DID
Built a Compliant, Localized Messaging Framework
We translated iRhythm’s US positioning into a European context, adapting claims to meet regulatory standards while maintaining clarity, credibility and impact.
Developed a Scalable Content System
We created a consistent stream of whitepapers, clinical materials and digital content, aligned with global brand standards but tailored to European audiences.
Activated an Always-On Demand Engine
We implemented marketing automation and campaign programs designed to nurture healthcare professionals and decision-makers through complex buying journeys.
Supported Key Market Moments
We delivered messaging, content and activation for major European MedTech events, strengthening visibility and engagement at critical touchpoints.
The RESULT
A fully operational European growth engine, built for scale, credibility and long-term impact.
- 2-year sustained market expansion program.
- Stronger trust and engagement across clinical and procurement audiences.
- Consistent, compliant communication across multiple European markets.
- A scalable marketing foundation supporting continued growth.
Services Delivered
Claim Mapping · Content Creation · Marketing Automation Demand Activation · Event Support · Design Support
