Driving Enterprise
Growth Through
Account-Based
Marketing
CASE STUDY
How precision ABM across 500 strategic accounts generated $3.6M in new ARR in four months.
CASE STUDY
THE CLIENT
A leading SaaS provider in the AI/ML observability and monitoring space, targeting large enterprises in financial services, technology and e-commerce – organizations where ensuring reliable and compliant machine learning models is business-critical.
The Challenge
Breaking into enterprise at scale.
The goal was to engage 500 high-value accounts across the US and EMEA; reaching the right stakeholders, demonstrating clear business value and generating pipeline in a highly competitive market.
This required more than outreach. It required a coordinated system aligning targeting, messaging, channels and sales engagement.
WHAT WE DID
Built a Targeted Account & Stakeholder System
Deep research to identify 500 accounts with the strongest problem-solution fit, enriched with stakeholder maps across decision-makers and influencers – CTOs, VPs of Engineering and Data Science leaders.
Delivered Personalization at Scale
We created tailored landing pages and messaging for each account, combining relevance with scalability, so every interaction felt specific without sacrificing speed.
Activated a Full-Funnel ABM Program
We orchestrated a multi-channel engagement strategy across SDR outreach, LinkedIn, email sequences, digital advertising, retargeting, direct mail and webinars – ensuring consistent, coordinated touchpoints across the buyer journey.
Connected Marketing, Sales & Data
We built a unified MarketingOps infrastructure, integrating Salesforce, outreach tools and real-time tracking – enabling visibility, rapid response and continuous optimization across the pipeline.
The RESULT
- 500 strategic accounts targeted across US and EMEA.
- 70% engagement rate across at least two touchpoints.
- 65 qualified opportunities created in four months.
- 18 enterprise deals closed.
- $3.6M new ARR generated.
- 45% of all new enterprise pipeline influenced.
Services Delivered
Account-Based Marketing · Stakeholder Mapping · Personalized Content Digital Advertising · SDR Enablement · MarketingOps · CRM Integration
