VR is a simulation of an interactive, alternative reality. AR ‘augments’ the real world: it combines digitally simulated, holographic content with the real physical environment.
Virtual and augmented technology creates an immersive experience for customers speeding up the purchase decision.
Investment and deployment of AR/ VR technology is expected to increase by around 78% by 2023 across B2B and B2B. Making it one of the fastest growing digital solutions in the marketing mix.
67% of B2B purchase decisions are influenced by digital, even in manufacturing and industrial sectors.
Our team take your campaign objectives and vision and turn it into an informative, story-led experience for the end user.
We use the latest technologies and innovations to execute real-time production of the final platform which can include 360 ° film production, mobile app development, event capture solutions or 360° livestream.
With multiple stakeholders involved in B2B purchase decisions, the visual interactive experience helps to speed up the purchase decision.
Visual product demonstrations break down complex product demonstrations showing the customer how the solution can be implemented into operations in real-time. You can also include layers of information answering typical questions around buying objections.
The digital AR/ VR solution can even be turned into an interactive learning or “ask an expert” around your product solution or industry, it could even incorporate team activities.
According to a recent study, VR safety training outperforms PowerPoint- based training in long-term knowledge retention.
The increased cognitive engagement of learning in the virtual environment creates more established and comprehensive mental models which can improve recall and implies that testing an employee’s knowledge immediately following health and safety training may not be an effective means of gaging long-term knowledge of health and safety.”
The study found that while those trained via PowerPoint appeared to have gained more knowledge when tested directly after training, there was a significantly larger decrease in knowledge scores when participants were retested one week later.
In comparison, the VR group’s long-term retention was better and reported higher levels of engagement; attitude to occupational safety and health; and willingness to undertake training in the future.